Thursday, April 4, 2013

Advertising

Market research survey comments:


Jazzmin:

The program numbers for you, so you can take out your number.

1. I think that will depend on the product. How about rewriting it to read it within the context of what your product or service is. 

5. How about "member of the opposite sex" or "romantic interest"

6. Don't need to cap "bathroom"



Cydney:

I would group 1 & 2 with the demographic questions at the end.

Stop 'n Shop



Dominique:

I would get rid of Q. 10 and just give the survey to women.

Ask them if they have ever heard of "cold cream."




















Timothy

dorm expeNse  typo

1. should be at the end, use stdrd age breakdowns

3. Do you "live in the dorm..."

4. Phrased awkwardly. Smooth it out. Not sure this is a relevant question.

6. second option need punctuation

7. proofread. Provide the major choices, then leave an "other" box for the rest

8. streamline the question

9. first two need punctuation

10. rephrase. "By what age...

You have to cap the first letter of every question.



Emerald

1. Proofread #1

3. Be consistent with use of caps in your responses

4. Put "flavorless" at the end

8. Get the major brands and make them check off