Advertising 3765 2-3:15 p.m. T-Th

 Activity for next week: 

Finish paired introductions
Ch. 1 on creativity--instructor will discuss major points using .ppt
Learn how to do an ad layout for print
Meet editor from The Tower and support people from Comm office for newspaper advertising placement

------------

Book ordering information. Highlighted is least expensive text that is OK to use for the course.

Course Resources

Course Websites

·       Instructor’s blog:  http://writing101-02.blogspot.com

·       Students should read The Tower (campus newspaper) and listen to campus radio as both will be part of the class.

Required Course Text

·       Drewniany, B.L and Jewler J. (2007 or 2008), Ninth or tenth edition. Creative Strategy in Advertising. Thompson\ Wadsworth.  ISBN 0495095699 (9^th) or  ISBN 1439082707 (10^th).  11^th:  1285080289.

·       The instructor may require an additional copywriting text.

·       Some books and other resources may be put on reserve at the library.

·       Articles will be posted the instructor’s blog.

Course Supplies

USB drive for storage of large images—2 gb sufficient.

 Reading schedule link.

Thursday:

We started with paired introductions, but we did not finish them. We will finish them at our next class. 


Tuesday:

We read the syllabus.