Thursday
Students are to bring their laptops to enter questions at surveymonkey. The idea is for students to be able to confer with each other about the construction of different types of questions.
The instructor will review student market research questions at this session
Reading check.
Here is the content for the evaluation sheet that will be used for the market research presentations:
Did the presenter synthesize the market research findings and recognize the most salient point?
Is this point presented up front?
Did the presenter transform numbers into easily understood graphics?
Did the audience walk away with a clear understanding of what the presenter's point was?
No more than 5 screens, please.
Tuesday
We finished the worksheet on market research questionnaires.
Handouts on market research (2nd one) and copywriting words
We went through a .ppt on Ch. 7 and wrote newspaper copy in the classroom.
For next class:
Reading check on Ch. 3
Bring market research questions to turn in
Read market research chapter (4)
