Tuesday, April 10, 2012

Advertising 3765 2-3:15

 Listen to Silver Mercury Radio commercials.
 To do for next class:

Listen to radio commercials
Think about concept for your group's radio commercial.

Handouts:
End-of-semester dates
Commercial listening check list
In-class exercise with learning objectives

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 All students should go to the page and put their name and survey link on the table. Students should take each others' surveys:
 Market Research Survey Links


Where the Jobs Are:  Market Research
April 16, 6-8 p.m.

Radio Groups

Radio Glossary

Seiden's Execution Spectrum

Creative Ways to Sell on Radio