Sunday, December 16, 2012

Writing 102 9-12:15 p.m.

In our final class, we listened to poetry presentations and worked on converting our MLA research paper to APA format.

First we went through two worksheets that told the differences between MLA and APA.

Then we heard two poetry round tables on Langston Hughes--jazz poetry and blues poetry.

In the last hour of class we worked on the paper, which is to be e-mailed to the instructor by Dec. 21st.  Students are to mail to the UCC address.

In addition to the work on the conversion, the instructor went over attendance. Some students who missed .23 of the class will be able to make up the hours missed in class by doing exercises on writershelp.

End of class dates:

Conversion of research paper from MLA to APA to be mailed to instructor by Fri., Dec. 21.  UCC address.

Papers returned to students:  Wed., Dec. 19. Students should pick up at the instructor's email box and leave a personal note stating they took their paper.
Due to privacy issues, no grades will be put on the papers. The instructor will email each student their research paper grade. This email will arrive on Thurs., Dec. 20. All papers must be removed from the box by Fri., Dec. 21.


Monday, December 10, 2012

Health Communication M-W 6-7:15 p.m.

Cross-cultural communication in health care, AKA intercultural communication.

Watch Commonwealth Fund short films. Directions:  go to youtube and enter "Commonwealth Fund Worlds Apart."

Correct exams from last week.

Wednesday, December 5, 2012

ENG 102 Wed, 2-3:15 p.m.

Last two classes are:
December 12 and 19
RP:
December 12:  students give instructor their final paper
Dec. 19:  Instructor returns final paper
In class we convert this paper to APA (time permitting).

Finish all poetry roundatables Dec. 12 and 19.
No further work with drama.

ENG 128 MWF 11:15-12:10

Wednesday:

We discussed meaning of "in the bedroom" as a metaphor for the communication in the film.

We watched a nonverbal communication clip of Jaye-Z.

We worked out the following dates for the rest of the class:


Dec. 10 & 12 watch "In the Bedroom"
Dec. 12: writing question distributed
Dec. 17: 2-page paper due from "In the Bedroom"
Dec. 17 & 19 Watch film "Office Space.
Dec. 19: One-page discussion of the film and workplace communication concepts distributed
Dec. 21: Office paper due via e-mail.



Monday:

This week we are watching a film about which students will write a paper incorporating some of the communication concepts we have covered this semester.

Funny incident on subway. In particular, notice the body language as he sits next to the lady on the subway. What do you think it says?

Tuesday, December 4, 2012

Advertising Tues-Thurs, 2-3:15 p.m.

Thurs.



A few more tilt/pans

Eye tracking lesson with handout

Course evaluation



To do for next class:

Work on TV commercial


Mon.


Market research presentations (a few people have not given theirs)

Give feedback on new commercials that were handed in at last class

Hand out new to do sheets for commercial

Ask for some examples of tilt pan, etc. Upload to NJerseyCher at youtube. Example in class?

Look at other student commercials. Check volume at beginning of class so we know if we need to move to another classroom.

Software and other resources:

Suggested software:
Picasa (free)
Windows MovieMaker (link previously provided)
iMovie, iPhoto
SoundTrack Pro
Windows Recorder (sound)
Adobe Photoshop (use free trial version or Photoshop Elements at the library)
Powerpoint (good for animated text effects, see Starbucks commercial below). Convert to video (see instructions).
FinalCut
www/audacity.com
freemusicplay.org

Resources:

Starbucks commercials, in particular Election Day. See other similar Starbucks commercials. These commercials were viewed in class.


See link above for other student commercials.

Monday, December 3, 2012

Health Communication 6-7:15 p.m.

Agenda

Go over end-of-class dates and activities.  Handout with additions to schedule.

Return papers:  "John Q and Conflict." Discuss revision.

Correct student-written exam:  Ch. 4. Return to instructor for recording grade.

Take two open book exams:  "Interviewing in the Health Care Context," and "Motivation and Adherence" (Psychosocial book).

Link to Empathy .ppt to write out responses for Clarifying, Paraphrasing/Asking Questions Response Worksheet. Only students who did not attend the Nov. 28 class need to do this.  Please turn in on Dec. 12.




Tuesday, November 27, 2012

Advertising 3765 Tues-Thurs 2-3:15 p.m.

Added 11/27/12 at 10 p.m. 

An .xcf file is the equivalent of a Photoshop .psd file: it contains all the data of what you've done to that image. Here is what Melissa wrote:


I tried following the instructions on the sheet you gave us in class, but I think my version of GIMP that I downloaded might be different. (I have GIMP 2.8.) When I open the file in Gimp and click on Image, I can't pick Crop selection for some reason, so I tried clicking Zealous crop, which automatically adjusted the image to a width of 720.  Also, when I save the image, the dialogue box doesn't have the option to set a resolution scale. Should I bring my laptop in to show you next class?

I attached a print out, the Gimp image (.xcf), and the saved .png image - Did they come out correctly? When I save it, it saves as a .xcf, but when I export it, it automatically saves the image as .png -- I couldn't pick.


Instructor's note: I think she has done the process correctly. I wanted you to know that the instructions I gave you might be for an earlier version of Gimp. I have no way of knowing as the computer I composed it on and the version of Gimp on that computer is not available to me at the moment.



The instructor handed out a two-page step-by-step tutorial on how to use Windows Movie Maker, which is a program that can be used to make the TV commercial.
It works with Windows 7 and 8. Download and information.

We went through the tutorial and the instructor explained how it can be used with both stills or movie clips, and also how an audio music bed or a voiceover can be added.

Next we moved on to Copywriting Features and Benefits, which is a required part of the commercial. Students learned how to take a feature and turn it into a benefit. The commercial must have a Unique Selling Proposition and a feature turned into a benefit. Joe asked if there was a list of what was required in the commercial. The instructor responded that the grading sheet would be the best list to go by, so she handed out the grading assessment form.

The .ppt examined copy from a Honda brochure that is found in dealer showrooms. The .ppt can be downloaded.

The Unique Selling Proposition Powerpoint can also be downloaded.

If you need another Unique Selling Proposition worksheet, it is also online.

Students who were not in class today should download the above Copywriting Features and Benefits Powerpoint and do the exercises and hand them in at the next class. In addition, they should hand in their rough draft of the 30-second commercial.

Students who handed in their 30-second commercials will receive feedback at the next class.

After the Features and Benefits were covered, the instructor handed out a set of instructions on how to re-size a picture of a pineapple. The re-sized pineapple image will be due in the form of a printout (B&W is
acceptable) at the next class. Use Gimp, Photoshop, or another graphics editing program to do this.
Instructions on how to re-size pineapple.

Note:  The pineapple is such a large size that it will have to be uploaded tomorrow on a T4 network. It will be uploaded and the link posted by 2:30 p.m. tomorrow. The link will be posted at the blog. Look under the "links" section for "pineapple."