Chapters on Final

Media Advertising:  4,7, 8, 9, 10, 11, 14

Business & Professional Communication:  5, 8, 9, 11

Advertising

May 1

We will work with direct mail.

In addition, we will discuss Google Adwords and Adsense.

Difference between Adwords and Adsense.

ENG 102

The link to the final is posted at right.

Sell Me this Pencil

"The Wolf of Wall Street" article discusses how close the movie is to the real story. It is quite close.

One major difference is the height of Jordan Belfort. See what the article says about how this may have influenced him.

Advertising

Assignment:

1) Watch the Poptent video and answer the questions at this link. Bring them to the next class.

2. Go through the Unique Selling Proposition .ppt and note the USP of the various advertisers.

Here is the download for a Unique Selling Proposition worksheet.


Write a :30 commercial (has to be exact) and bring to class April 29. This is for the commercial for which you will be doing the storyboard. Per the TV comjmercial assignment, which was handed out in class, you must convert features into benefits in the commercial.

ENG 102

1:25 p.m.

Students turned in their research papers. We discussed the poetry papers and did an explication using the explication in the Links section and the Dylan Thomas poem "Do Not Go Gentle."

3:35 p.m.

Using examples of genres chosen by students, the instructor showed how to look up criticism for the paper in the four literary databases found at the library's web site.

Public Speaking 129

April 23

Check in sources.  Five points per source.

Any speeches from people who have not completed this assignment.

We will watch a film about the five communication techniques that helped Obama win the presidency.





April 21

11:15 a.m.

We went through the Monroe Motivated Sequence.

5:15 p.m.

We heard three speeches and finalized speech presentation dates/topics.  See link at right.