Tuesday, March 30, 2010

Advertising 3960 What Happened in Class

We listened to question presentations of three students (Heather, Emily, and ).

The instructor returned the rough drafts of the four-page sales letter and gave students pointers for revision.

To do for next class:

Next chapter in Arens, per reading schedule
Get ad into Eileen with payment

Social Advocacy What Happened in Class

Students turned in their position paper, which was a group project they had worked on for the past month. Update: The instructor is on p. 15 of reading the paper. Have read legislative updates (Faith).

In the first section of the class, the instructor announced that the class would be getting a new assignment which would call upon them to either persuade or testify before a governing body. Toward that end, she showed some of the paperwork she had prepared in the past for her appearance before the FAA's hearings on flight patterns over NJ. In addition, she showed the students other documents, such as a press release and letters to her representatives.

Next the class was given the assignment for April 26 and May 3, which is a 3-minute speech on their education affordability issue.

After the break, the instructor went over the first eight of Saul Alinsky's strategic rules for radicals. She showed a Powerpoint showing each rule. Students divided into small groups and examined the activist work of the Nuclear Nebraska group for examples. They reported back to the class on how this group used (or didn't) use the rules.

The last item on the agenda was to go over the Burma-Shave campaign, as this was the style of sign the NN used.

Next week:

Follow the reading schedule: Ch. 8, Craigin, Action 7, Kush (Opposition Research).
Think about which type of speech you might like to deliver for the 3" speech.

Writing 102 Mon-Wed

Monday:

Link for transitional phrases.

The midterm exams were corrected in class ans returned to the instructor to record the grade.

The instructor returned Pt. 3 and asked students to knit the three points together using transitional phrases. She explained the different types of phrases and showed how they improve the reading experience by cuing the thought process of the writer. She put a list of phrases on the overhead projector and asked students to add a total of 10 to their three points.

Next class:

Students should go through Lester's Ch. 10 to see if there are additional ways to blend in reference material that they have not yet used.

At our next class, we will write our subhead and conclusion. We will also discuss poetry. The instructor will provide a hard copy of our final assignment, which has to do with drama.

Sunday, March 28, 2010

129 Public Speaking Students

Persuasive links are at left. I will be adding more later today.

Friday, March 26, 2010

Saturday Writing 102 Mar 26

IMPORTANT: No class on Saturday. My car overheated on the way back from Cranford tonight.



Fair paraphrase (redo worksheet)

Poetry presentations

Public Speaking 129 What Happened in Class

Return “I Am” papers and do corrections
Four speeches: Gus, Carla, Luis, Mae
Listening exercise with tape/Ch. 6

The instructor returned "I Am" papers and we talked about common errors. The most common error was the comma splice, so the instructor showed the class three ways to resolve the comma splice. We did some written exercises and the instructor showed a .ppt on the semicolon. We also talked about fused sentences

Next we listened to four student speeches. Gus spoke on astrobiology and how NASA is studying life on other planets. Carla talked about antidepressants and Mae's topic was sustainable living. Luis spoke on how phones have changed our lifestyle.

Dates for the persuasive speech are April 23, 30, and May 7. The instructor will publish a list of persuasive speech topics by Sunday at 12N. Students should notify the instructor which topic they would like. A link will be posted at left.

In the final part of class, we watched a tape on listening.

To Do for Next Class:

Read Ch. 7
Work on speech outline: if you are speaking on April 9, practice. If you have given your speech, begin research on your persuasive topic.

Thursday, March 25, 2010

Advertising 3960

Thursday

We met in the computer lab, Rm. 403.

Learning objectives:

Account Management and Newspaper Ad Production:

--Learn how to prepare copy for an ad
--Obtain copy approval
--Insertion orders, payment
--Deadlines

Each person wrote their copy and did a coupon layout. The instructor distributed the assignment sheet and coupon layout templates. Students wrote the copy and did a coupon layout.

The long sales letter was due today and the instructor took them and will give them back on Monday.

Next class:

Students will be presenting their questions from the chapter.
Read Ch. 10 Arens, per the reading schedule distributed in class.

Monday

At the Monday class, the instructor spoke at Comm Club about new ways of finding jobs in communication.